Marketing Mix In Travel And Tourism at Traveling

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Marketing Mix In Travel And Tourism. 2 know the marketing mix (the 4 ps) of a travel and tourism organisation product: P4.2 plan and justify an integrated promotional campaign for the sheraton hotel.

The importance of marketing mix to the Travel, Tourism and
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The tourism product, which is mainly the destination, can only be experienced. • the tourism product unlike a car or a computer that consists of a combination of tangible and intangible items and the potential customers “buy” the product before “acquiring” the product. In tourism industry promotional mix is stimulating sales through the dissemination of information and encouraging the potential customers to travel (bellur, mcnamara and prokop,2015).

The importance of marketing mix to the Travel, Tourism and

As thomson tour agency is planning an integrated promotional campaign for summer deals 2019 holidays to turkey and spain so it need to do the promotion of this summer package in the. The basic approach towards promoting. To manage the market of an organization should be used in different types of materials tools and product which is called marketing mix. Nature of product eg intangible, perishable, service related;